"Another Internet Myth Exploded"
Does all of your business really come from the internet? Is print dead? Recently the Maine Office of Tourism in MetroWest and New York completed research on this topic.
The result? All travelers used the internet, and all travelers used printed travel planners.
The travel process essentially goes like this: travelers go to the internet to gather information, and order travel planners. Final decisions are made using the travel planners, which are then taken along on the trip. You need both.
Stallard Studios is a well known resource for custom visitor guide programs. We offer a choice of self-funded or partially funded programs with options for client revenue to help fund distribution. Creative, effective, and economical, our guides are the perfect solution for your CVB or tourism organization.
Funding is frequently an issue. Many of our customers order 24 to 48 page visitor guides in quantities from 50,000 to 200,000. A printing project of this magnitude is very costly. We offer several solutions:
FULLY FUNDED PROGRAMS - NO ADVERTISING SALES
Our graphic design is experienced, clean, professional and digitally correct to ensure lowest possible print pricing. Many organizations with visitor guide budgets contract with us for graphic design. We offer a per-page price which is a flat rate fee with unlimited revisions and proofs.
PARTIALLY FUNDED PROGRAMS WITH ADVERTISING SALES
Many of our clients are small towns and counties that don't have the population base or the tax base to support raising all the funding needed for a visitor guide program. We develop an advertising program for your project and raise whatever funding we can. Our fee is a per-page flat rate fee. We will invoice you for any balance needed to complete the project after ad sales.
SELF FUNDED PROGRAMS
Where possible, we strive to sell sufficient advertising to fully support the project. Many of our projects do self fund . . . it just depends on the size of the area, how many potential advertisers are present, and the needs of the organization in terms of size of the guide and quantity needed. We will refund all advertising sales amounts that are beyond what is needed for the project directly to your organization. Many of our projects are actually fund raisers for the organization!
Stallard Studios began in 1986 as a dream of principals
Patty and Jim Stallard. Patty's artistic background includes
years as an artist in oils and later as a commercial artist.
Before forming Stallard Studios, Patty worked at other
agencies and even at a newspaper in graphic design.
Her work has been seen on collateral for Macy's, . . . . .
She later became a product illustrator, using her skills in
pen and ink to illustrate furniture inventories for national
furniture companies including Accentrics, Pulaski
Furniture and Ridgeway Clocks.
Patty and Jim are both professional photographers
with many years experience in tourism photography.
As members of Adobe's new Creative Cloud,
the latest software innovations are employed, using
Adobe Photoshop, InDesign, Muse, Illustrator,
Dreamweaver, and Acrobat Pro.
A Stallard Studios design is always very
colorful, and strives to use as many photos
as possible. One good photo is worth a thousand
visitors. . .
Some tourism organizations are well funded and have years of experience and have completed and fully developed asset inventories.
For the rest of us . . . here is where our experience pays off. We have 27 years experience in developing visitor guide programs in several states. We have worked with large cities, very small towns, and everything in-between.
If you need us . . . we can help develop your inventory of local attractions, events, lodging, dining, recreation and shopping opportunities for travelers.
We know what information is important, and what is not . . . and, we know which assets are tourism assets and which assets are local assets.
All of our visitor guide programs feature custom map illustration to ensure you have up-to-date, clear maps for travelers. Although GPS and Google Maps are very popular, the demand still exists for a clear custom illustrated map on paper.
Although it isn't difficult to find a local graphic designer to prepare your project, it is rare to find one that is truly knowledgeable and skilled in correct digital preparation.
Why does this matter? Because if files are not correct when sent to press, it costs you extra in labor time for press corrections . . . lots extra.
Our Mac platforms are up-to-date with the latest Adobe software, which ensures our compatibility with printing presses. As members of Adobe Creative Cloud, we are constantly updating software to the latest versions.
We know how to correctly prepare files for color process printing. We only work with printers that we have history with, know and trust. We calibrate our files to precisely match their output, ensuring that the colors you see on-screen are the colors you see in print.
All of our projects are professionally preflighted, which ensures every font is properly embedded, all links are current, and every job is ready to raster image process at press, without correction.
Our customers typically preview a final pdf proof on-screen; with your final approval, we then prepare final files that match your approved files. We receive press proofs back for final inspection prior to printing. If you wish to see these press proofs, we can easily arrange shipment to you after we have inspected everything.
When we say we offer Project Management services, we mean our projects are provided as turn-key services. We oversee any subcontractors from photographers to printers and complete all graphic design inhouse.
But our services don't stop there. . . we then upload your files to press, receive and carefully inspect press proofs and approve final files for printing.
We then arrange shipping details and, when requested, detailed distribution details, oversee printing through final delivery.
Throughout the process you only have one contact.
Once your visitor guide program is complete, printed and delivered, we can provide a digital electronic guide for your online use. We have some great annual subscription pricing!
Once your visitor guide program is complete, let us update your website to reflect current branding and all the new data developed in the visitor guide process.
Everyone is going mobile. The pricing for mobile website design is all over the place.
Our association with Adobe® Creative Cloud allows us to offer mobile website design that is efficient and very competitively priced.
Call 276-228-7092 or email firstname.lastname@example.org for our mobile website pricing!
Mercer County, WV
Blue Ridge Travel
Mercer County, West Virginia Visitor Guide
32 page 8x9 visitor guide
Marie Blackwell, Director, 304-325-8438 email@example.com
Wytheville Convention and Visitors Bureau Visitors Guide
visitor guide program for Wytheville, VA, 44 page 8x9 visitor guide
- Rosa Lee Jude, Director, 276-223-3500, firstname.lastname@example.org
R E F E R E N C E S
Blue Ridge Travel Association Travel Guide
32 page visitor guide
Felicia Hash, Past President
(276) 773-2686 email@example.com
Please contact Jim Stallard at 276-228-7092 or firstname.lastname@example.org for a free visitor guide proposal.
Our proposals are detailed and provide turnkey response, with all subcontractors included.
We appreciate the opportunity to respond to your request for proposal!
Companion Mobile Sites